Apple’s “Surprise and Shine” event is set for Wednesday, September 9, 2026, at 10:00 a.m. Pacific Time (1:00 p.m. Eastern) at the Steve Jobs Theater in Apple Park, Cupertino.
Apple will livestream the show on its website, YouTube, and the Apple TV app. The lineup is widely expected to include the iPhone 18 Pro and Pro Max, plus Apple’s first foldable iPhone (often rumored as the iPhone Ultra), and it will be the first major Apple event under new CEO John Ternus.
Source: The Verge — Apple announces September iPhone launch event