Yes. On September 16, 2026, OpenAI said it has introduced AI-powered tools for advertisers and begun testing business-sponsored agents that ChatGPT users can chat with, according to Reuters.
OpenAI said the Sponsored Agents feature will be clearly labeled and kept separate from ChatGPT’s independent responses and the user’s original chat. The company is testing it with select U.S. advertisers and also rolled out a ChatGPT Ads Manager plugin for natural-language campaign creation, with HubSpot as its first CRM partner and Shopify as its first e-commerce partner.
Source: Reuters — OpenAI tests advertiser-sponsored agents, expands AI tools for ChatGPT ads