“Namjooning” is a verb coined by BTS fans, known as ARMY, for living the way BTS leader RM likes to spend his time, mainly visiting museums, looking at and collecting art, and enjoying nature. The word comes from RM’s real name, Kim Nam-joon. The term drew new attention in October 2026, when RM x SFMOMA: Between You and Me opened at the San Francisco Museum of Modern Art, the first time RM has shown works from his personal collection at a museum. The show has more than 170 works, with a focus on Korean artists such as Yun Hyong-keun, Kim Whanki and Chang Ucchin.
Source: NPR — Fans tour BTS leader RM-curated art exhibition at SFMOMA (Oct. 7, 2026).
Image: RM of BTS at W Korea Love Your W, November 2023. K-POPIT, CC BY 3.0, via Wikimedia Commons.
