ChatGPT Business Hub: Claim, Verify and Publish an Agent

Last updated: November 10, 2026

ChatGPT Business Hub, launched in beta on November 10, 2026, lets an owner or authorized representative claim a business in ChatGPT, verify it, update its details and product feed, and see mentions and website clicks. Eligible US ecommerce and online service businesses with a website can also publish a Business Agent.

What’s new
Profile, Business Agent and Sponsored Agent compared
How to claim and verify your business
Persona verification and the blue check
Business details and product feeds
Reading your insights
How to set up and publish a Business Agent
Agent policy rules to know
Limitations
Frequently asked questions
Sources

What’s new

In its November 10 announcement, OpenAI introduced Businesses in ChatGPT in beta. It has two parts.

Business Hub is where companies claim a listing, keep details and product feeds current, and see aggregate insights. Any eligible business where ChatGPT is available can claim.

Business Agents let a customer open a separate, labeled chat with a business from its ChatGPT profile, answered from the information the business provides.

Profile, Business Agent and Sponsored Agent compared

Feature	Who can use it	What you need	What it does
Claimed business profile	Eligible businesses where ChatGPT is available	Approved claim, then Persona verification to edit and see insights	Update details, connect a product feed, view mentions, clicks and discovery topics
Business Agent	Eligible US ecommerce and online service businesses with a website	Approved claim and Persona verification, plus Business Agents Policy eligibility	Answers customer questions about products and policies in a separate chat
Sponsored Agent (ChatGPT Ads)	Selected advertisers in a limited alpha	An advertising relationship with OpenAI	An ad that opens a conversation with the business’s AI representative

The Sponsored Agents help article says OpenAI is not accepting early access requests at this time.

How to claim and verify your business

The steps below follow OpenAI’s setup help article:

Sign in to ChatGPT on the web and open Business Hub from the sidebar.
Search for your business by name and select the matching listing. Confirm the ChatGPT account you will use to manage it.
Choose a verification method: business phone (SMS or automated call), business email code, website domain, or Shopify store.
For domain verification, add the TXT record shown in ChatGPT to your DNS exactly as given, wait for it to propagate, then select Verify domain.
Wait for OpenAI’s review. The decision, or a request for more information, arrives by email. You can cancel the claim while it is under review.

If you cannot find your listing, eligible online businesses may be able to add one; local stores and restaurants can currently claim only an existing US listing. If someone already claimed your business, use Dispute ownership from the profile menu.

Persona verification and the blue check

An approved claim gives you access in Business Hub, but you must also pass identity verification with Persona before you can publish changes, connect a product feed, view insights or create an agent. OpenAI says you may need a government-issued ID, business registration information and proof that you are authorized to represent the business.

The blue check appears only after Persona verification is approved, not when the claim alone is approved. If you used another method first, choose Complete verification with Persona in your business overview. Make sure the name, address and any registration or tax number match your official records.

If you create a new profile through Persona, approval publishes it automatically, so finish your details first.

Business details and product feeds

After approval, you can edit your website, description, category, logo, delivery and return policies, and cover photo. OpenAI reviews changes before they appear, and ChatGPT may still use other sources.

Sellers can share prices and availability through Shopify or a CSV that follows OpenAI’s product feed specification. Connecting a feed does not publish an agent or guarantee recommendations. The Businesses in ChatGPT page notes that Shopify is optional.

Reading your insights

The Insights tab shows aggregate activity over the past 28 days:

Mentions: for an online business, a mention counts only when ChatGPT references its website; the brand name alone does not count. For a local business, showing a result for that location counts.
Website clicks: click-throughs to your site.
Discovery topics: common themes in answers that mentioned or cited you. They are not individual prompts.

A blank metric does not necessarily mean zero activity. It can mean the reporting threshold was not reached or data is still being collected. For background on how OpenAI handles conversation data, see our guide to whether ChatGPT trains on your data.

How to set up and publish a Business Agent

Open your approved, Persona-verified business in the Business tab. If Shopify setup already created a draft agent, open it; otherwise create one if the option appears.
Review the information the agent will use, such as product details and your return policy, and write instructions that follow the Business Agents Policy.
Preview the agent with a common customer question, for example whether a sale item can be returned. Fix the information or instructions if the answer is wrong, then test again.
Select Publish. Customers can chat only with a published agent.

Agents cannot be created while Persona verification is pending or after it fails. The admin who claimed the business can add teammates or an agency, each using their own ChatGPT account.

Agent policy rules to know

The Business Agents Policy, updated November 10, 2026, sets the main rules:

The agent must make clear it is AI representing the business, not a human, an independent adviser or an OpenAI-endorsed service.
Do not instruct it to invent offerings, prices, availability, reviews or guarantees, or to hide material fees and conditions.
No false urgency, pressure after a user declines, or requests for unnecessary high-risk personal information.
No advice that legally requires a professional license.

Limitations

The feature is in beta. Agents cannot complete purchases, bookings or order lookups; they link to your website instead, and they do not use data from any ChatGPT plugin your business has. Each brand is managed separately, and claiming a main brand does not claim its locations. Only unpublished draft profiles can be deleted. OpenAI has not published pricing for Business Hub or Business Agents in the sources reviewed here.

For internal always-on agents, see our ChatGPT Dots guide; for agents built in code, the OpenAI Agents API guide. The separate team subscription is covered in how much ChatGPT Business costs, and another workspace feature in our ChatGPT Slides guide.

Frequently asked questions

What is ChatGPT Business Hub?

Business Hub is the ChatGPT area where an owner or authorized representative claims a business, updates its information and product feed, views aggregate insights such as mentions and website clicks, and, if eligible, creates a Business Agent. OpenAI launched it in beta on November 10, 2026.

Do I need to pay for ads or ChatGPT Enterprise to claim my business?

No. OpenAI says you do not need an Ads account or a ChatGPT Enterprise agreement to claim an eligible business. Claiming, publishing an agent and advertising are separate steps.

Who can create a Business Agent?

Business Agents are available to eligible ecommerce and online service businesses in the United States that have a website and meet the industry requirements in the Business Agents Policy. Your claim and Persona verification must both be approved first.

Can a Business Agent take orders or bookings?

No. In the current experience, the agent explains products and policies and links to your website, where customers complete purchases, bookings or order checks.

Does claiming my business make ChatGPT recommend it more?

No. OpenAI states that claiming does not guarantee higher placement or sales, ChatGPT continues to make independent recommendations, and advertising does not influence its independent answers.

Can businesses see what customers ask?

No. Businesses do not receive individual prompts or conversations, including chats with their Business Agent. Insights are aggregated over the past 28 days and appear only when activity meets reporting thresholds.

ChatGPT Business Hub: Power-User Guide to Claiming, Insights and Business Agents

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